Turkish Airlines EuroLeague Secures Major Investment From Saudi Arabia

Landmark Deal to Boost Basketball's Global Appeal

Groundbreaking Partnership to Transform the Sport's Landscape

In a groundbreaking move that is set to revolutionize the world of basketball, the Turkish Airlines EuroLeague has secured a major investment from Saudi Arabia's Public Investment Fund (PIF).

The multi-year deal, reportedly worth hundreds of millions of euros, will see PIF become a strategic partner of the EuroLeague, the premier basketball competition in Europe. This investment is a testament to the growing popularity of basketball globally and the EuroLeague's position as a leading force in the sport.

The partnership between the EuroLeague and PIF will focus on several key areas:

• Global Expansion: The investment will support the EuroLeague's efforts to expand its reach beyond Europe, with a focus on emerging markets such as Asia and the Middle East.
• Youth Development: PIF will provide funding for initiatives aimed at developing young basketball talent across Europe and beyond.
• Technological Innovation: The partnership will drive investment in cutting-edge technologies to enhance the fan experience, including virtual reality and augmented reality.

The investment from PIF is expected to have a major impact on the EuroLeague and the sport of basketball as a whole.

Jordi Bertomeu, President and CEO of the EuroLeague, said: "This partnership is a game-changer for the EuroLeague and for basketball worldwide. PIF's investment is a clear recognition of the EuroLeague's status as the premier basketball competition in the world and its potential for even greater growth."

Yasir Al-Rumayyan, Governor of PIF, said: "We are delighted to partner with the EuroLeague and support its mission to grow the sport of basketball globally. We believe that this investment will help the EuroLeague reach new heights and inspire a new generation of basketball players and fans."

The EuroLeague has established itself as one of the most competitive and exciting basketball competitions in the world, featuring top teams from across Europe. With the support of PIF, the EuroLeague is now poised to take its place as a global basketball powerhouse, reaching new audiences and inspiring young players worldwide.