Founders Brewing Co. and the Michigan Wolverines: A Winning Partnership

A Storied History

Founders Brewing Co. and the University of Michigan have a long and storied history, both being icons of the Ann Arbor community.

Founded in 1997, Founders quickly became a local favorite, known for its innovative and flavorful beers.

The University of Michigan, with its rich football tradition, has a large and passionate fan base.

The Perfect Pairing

In 2018, Founders and the University of Michigan Athletics Department announced a multi-year partnership, making Founders the official craft beer of the Wolverines.

This partnership was a natural fit, bringing together two beloved Ann Arbor institutions.

Founders' beers are now available at all University of Michigan home football games, as well as at other athletic events and venues.

A Winning Combination

The partnership between Founders and the University of Michigan has been a resounding success, benefiting both parties.

Founders has gained exposure to a large and passionate audience, while the University has enhanced its gameday experience for fans.

The partnership has also helped to promote the Ann Arbor community as a destination for both sports and beer enthusiasts.

The Future of the Partnership

The future of the partnership between Founders and the University of Michigan looks bright.

Both parties are committed to continuing to work together to provide fans with the best possible experience.

With its innovative beers and the Wolverines' winning tradition, the partnership is sure to continue to be a success for years to come.

Conclusion

The partnership between Founders Brewing Co. and the University of Michigan is a winning combination, bringing together two beloved Ann Arbor institutions.

The partnership has benefited both parties, and is sure to continue to be a success for years to come.